Xtra Social
Brands activate Xtra Social to effortlessly repurpose social creative to run on DPG Media websites and apps.
Instant mockup
Create an instant mockup in less than 30 seconds.
Copy the web URL for any Facebook, Instagram or Twitter post (like this one) and paste it in the text box on the right.
Take a deep breath, and click View Demo when it is ready.
Need help? Email support.
View instant mockup on your phone here: demo.xtra.social
How Xtra Social works

1. Select social creative
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Facebook, Instagram, LinkedIn, Pinterest, Snapchat, TikTok, Twitter or YouTube
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Video, photo, carousel or link post
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Paid (dark), organic or preview post
2. Configure creative
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Provide social creative post URL or raw assets
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Provide click-through destination URL (e.g. landing page)
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Provide click and impression trackers, 3rd party verification
3. Activate on the web
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Ads will appear on mobile web, mobile app and desktop
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Ads expand in standard display inventory to render full size
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Third-party measurement support
The most effective creative from social now available on the web
Why Xtra Social

Results that matter
Enable social creative to work harder
Frictionless creative
Improve display creative without the added costs
Channel diversification
Reduce the dependency on Facebook
Xtra Social delivers results that matter
3x
Increase in viewability and attention compared to Facebook
4x
Increase in performance compared to standard display creative
2x
Decrease in production costs compared to building separate web creative
Social Display resources
Format showcase
Social Display formats, across all social creative types
Campaign showcase
Over 2,000 campaign examples, from every vertical
Case studies
Research backed case studies of how Social Display delivers value
Format showcase
Social Display formats, across all social creative types
Campaign showcase
Over 2,000 campaign examples, from every vertical
Case studies
Research backed case studies of how Social Display delivers value
Xtra Social resources
Format showcase
Xtra Social formats, across all social creative types
View format showcase on your phone here: formats.xtra.social
Creative best practices
Guide on how to select social creatives that align with campaign goals
Campaign showcase
Over 2,000 campaign examples, from every vertical
View campaign showcase on your phone here:
Creative specifications
Documentation for what creative assets to provide for Xtra Social
Case studies
Research backed case studies of how Xtra Social delivers value
Measurement support
Documentation for third-party measurement support
Overview presentation
Download a presentation that explains Xtra Social: