Xtra Social

Brands activate Xtra Social to effortlessly repurpose social creative to run on DPG Media websites and apps.

Instant mockup

Create an instant mockup in less than 30 seconds.

Copy the web URL for any Facebook, Instagram or Twitter post (like this one) and paste it in the text box on the right.

Take a deep breath, and click View Demo when it is ready.

Need help? Email support.

View instant mockup on your phone here: demo.xtra.social

How Xtra Social works

1. Select social creative

  • Facebook, Instagram, LinkedIn, Pinterest, Snapchat, TikTok, Twitter or YouTube

  • Video, photo, carousel or link post

  • Paid (dark), organic or preview post

2. Configure creative

  • Provide social creative post URL or raw assets

  • Provide click-through destination URL (e.g. landing page)

  • Provide click and impression trackers, 3rd party verification

3. Activate on the web

  • Ads will appear on mobile web, mobile app and desktop

  • Ads expand in standard display inventory to render full size

  • Third-party measurement support

The most effective creative from social now available on the web

Thousands of brands activate Xtra Social

Why Xtra Social

Results that matter

Enable social creative to work harder

Frictionless creative

Improve display creative without the added costs

Channel diversification

Reduce the dependency on Facebook

Xtra Social delivers results that matter

3x

Increase in viewability and attention compared to Facebook

4x

Increase in performance compared to standard display creative

2x

Decrease in production costs compared to building separate web creative

Social Display resources

Format showcase

Social Display formats, across all social creative types

Campaign showcase

Over 2,000 campaign examples, from every vertical

Case studies

Research backed case studies of how Social Display delivers value

Format showcase

Social Display formats, across all social creative types

Campaign showcase

Over 2,000 campaign examples, from every vertical

Case studies

Research backed case studies of how Social Display delivers value

Xtra Social resources

Format showcase

Xtra Social formats, across all social creative types

View format showcase on your phone here: formats.xtra.social

See all formats

Creative best practices

Guide on how to select social creatives that align with campaign goals

Campaign showcase

Over 2,000 campaign examples, from every vertical

View campaign showcase on your phone here: 

showcase.xtra.social

Creative specifications

Documentation for what creative assets to provide for Xtra Social

Case studies

Research backed case studies of how Xtra Social delivers value

Measurement support

Documentation for third-party measurement support

Overview presentation

Download a presentation that explains Xtra Social:

Nethlands (local)

Netherlands (corporate)

Belgium (all)

Rate card

Download Xtra Social standard rate card

Belgium